Campaigns remain strategic choices, companies following the latest innovations are beginning to set up and deploy email campaigns that can be triggered automatically based on user actions and behaviors. There are many motivations for companies to adopt marketing automation systems : triggered emails are instant, personalized, and extremely relevant to your recipient. Increasing the effectiveness of your campaign has direct results in terms of open rates and clicks, which are higher and more frequent than non-automatic communications. In turn, this positive trend translates into increased conversions and revenue .
What is email automation? Unlike a newsletter or promotional campaign, a triggered email is only created and configured once; it is then sent to your database contacts company mailing list whenever your predefined conditions are met. For example: imagine that we are company xy and we would like to send an email to visitors who register to access the user area of our website. The welcome email will provide them with a series of initial informative content to manage their account, add a profile picture, etc. If we had to manually create and send an email to all new subscribers, it would be a lot of work that would take time and resources. Whereas triggered mailings speed up and streamline our email marketing activities. This is the real benefit of an automated system: once you have your system of rules and content in place, the system does all the work for you. Boost your business as we said earlier, triggered emails work based on pre-made and predefined rules. There is no fixed rule, you can have many combinations of conditions depending on the data in the database, your type of business or your business needs. Below is a short list of some examples of automated email campaigns.
Or share content on social networks). The economic incentive does not guarantee 100% conversion, but it allows you to track and monitor the effectiveness of a campaign and assess its impact on sales. Birthday email happy birthday emails are the most popular and effective type of automated email campaign. Users who receive them appreciate the surprise and, if the message contains a dedicated promotion or a discount , they will be more inclined to buy. With a single email, you benefit from three advantages: you improve the relationship with the customer, you build loyalty and you stimulate the purchase. Events and reminders most research has shown that winning a new customer costs five times more than retaining existing customers.