Now we’ve just had floods, which have blackened the water again. It’s been two and a half years of struggling, and we’re still in that struggle stage. We’re finally about to come out of the dirty water, and then we’re heading into winter, which naturally reduces the number of people. Abyss Scuba’s unique business model predominantly relies on returning customers rather than looking for a steady stream of new ones. “Ideally, we’re looking for six to 12 new customers a month,” Peter explains. Because most of their returning customers come from abroad, and local restrictions severely closed their pool of domestic prospects, they’ve been operating at about 40% capacity for the last two years.
Image: Abyss Scuba Diving Now, with the hope of the world “returning to normal,” Peter is readying his marketing funnels to welcome new customers back to the shop—and that’s where landing pages have come into the game. Peter Letts, Founder, Abyss Scuba It’s been tough for the business. When I set up the landing pages, the main goal was to have them there so that as soon as restrictions were lifted, we could turn the situation around and get as many people back buy email list diving as possible. Marketing Smarter with a Smarter Landing Page Builder Peter’s marketing strategy revolves mainly around targeting new customers about their offerings through digital advertising campaigns
buy email list
Over the years, Peter has learned that pinpoint targeting hits a sweet spot for his campaigns. For example, he’s currently focused on targeting people applying for the 90-day Australian visa program to reach a high-intent international audience coming to the country for travel purposes. “We really get our best results through PPC,” he explains. And just like the ads are targeted to specific people, so are his landing pages tied to specific experiences and excursions Abyss has on offer. Getting the right people through to the landing pages is only the start of Peter’s story, however.